Kristi Hadix
“I had the pleasure of working with Kristi on a variety of online marketing consulting engagements. She’s a terrific analyst with a broad understanding of online marketing strategies and tactics. I especially appreciated her professionalism and creativity. I look forward to working with Kristi again in the future.”
Melissa Shaw
Co-CEO & Co-Founder at Shaw + Scott
Kristi Hadix is a marketing veteran with 20 years of interactive and direct marketing experience in a variety of industries, including retail, consumer packaged goods, entertainment, technology, interactive gaming and e-commerce. Kristi’s expertise includes developing creative, strategic marketing plans, fully-integrated promotional campaigns, CRM and loyalty programs. She excels at driving these campaigns and programs across multiple channels to meet acquisition, brand awareness, retention, sales and customer LTV goals, as well as improve overall ROI.
Kristi is currently available to consult with major brands, retailers, small businesses, and agencies. Her services include account management, analysis, strategic planning, integrated marketing, CRM, social media, digital branding, and promotional campaigns.
Upon joining Brierley+Partners, Kristi was the account lead for the Westfield Connect program, a consumer retail-focused multichannel CRM program for over 50 retail mall locations nationwide. She also managed the design, development and launch for the new CRM loyalty program Jiffy Lube Rewards, which includes online, email, mobile marketing and in-store interactive kiosk channels for over 200 franchisees and over 2000 nationwide locations. As a member of the Strategy Team, Kristi identified new business opportunities and provided clients recommendations for CRM, social media and online sales strategies.
As the head of the Marketing department for See’s Candies, Kristi ran all multichannel-marketing initiatives to support retail, mail order catalog, B2B and online e-commerce sales. Prior to See’s Candies, she managed the interactive marketing efforts for GSN, the Network for Games, including loyalty, email, mobile, promotions and on-air campaigns for all gaming initiatives, new shows and ad sales. She partnered with Sony to create an e-commerce rewards catalog and launched the first ever cable network loyalty program, GSN Rewards powered by MySony, with huge success.
“We brought Kristi and her team on to help us with our marketing and digital presence, and it was a great experience. Kristi is knowledgeable and energetic, she provided great insights, and her communication was absolutely stellar.
I would highly recommend her to anyone looking for help with their marketing, web content, or social media campaigns. I hope to be able to work with her sometime again in the future.”
Jim Hyatt
Owner, Hyatt Financial Coaching