Kristi Hadix has been pivotal in the successful launch of ground-breaking interactive loyalty programs for companies and partners, including the Game Show Network, Sony, and Jiffy Lube.
GSN Rewards Powered by MySony
Kristi successfully led the launch of GSN Rewards Powered by My Sony, the first cable network loyalty program, garnering 60M households and over 400k members in only six months. Additionally, Kristi contributed to the projects, which garnered GSN’s four Interactive Emmy nominations for innovative work in interactive television and loyalty.
“Kristi was crucial in creating GSN’s first ever rewards program. Remaining under budget and within a tight schedule, She effectively coordinated the project from concept to final product. The challenge she faced was making sure the marketing department, the interactive group and the third party technology provider were all in harmony during the entire process. This was a very difficult task and she excelled in successfully managing the project.”
Sabri Sansoy
Vice President, Digital Media & Interactive Entertainment
GSN – The Network for Games
The network tasked the Marketing and Interactive Departments with launching the first loyalty program for a television network, partnered with three separate companies for interactive one- and two-screen gaming, coordinated with network programming, casual gaming, mobile, and an online rewards catalog. This became a highly technical project for which Kristi Hadix was brought on to lead, and responsible for the final outcome. Kristi was responsible for collaborating with the technical teams to determine how to securely pass data between our companies, so that the members had a seamless login and user experience. Kristi worked with legal at each company to ensure that the terms and rules were thoroughly vetted and reflected the complicated requirements for each organization. Kristi coordinated with Sony to ensure that the language and copy variations were reflective of their brand, and appropriate for their unique user profiles. Kristi worked with several cross-functional teams to collaborate on message, technical requirements, research, and the final user experience.
“Kristi handled the launch and implementation of our network Rewards program at GSN. She brought a cool and calm demeanor to a position that required constant interface with many different departments. The program successfully brought together marketing initiatives while increasing traffic and registration at GSN.com. I found Kristi to be familiar with best practices in everything from email marketing to early web 2.0 principles, even before they really hit. User experience was always in mind during the roll out and her thinking paid off.”
Justin Wicker
Senior Director, Marketing
GSN, Game Show Network
Learn more about the historic launch of GSN Rewards here: https://www.tvweek.com/in-depth/2005/01/gsn-nudges-its-viewers-to-web/
Jiffy Lube Rewards
“Kristi is one of the most adept account directors I’ve had the pleasure of working with. Her deep understanding of the digital space has been tantamount to the success of the interactive work at Brierley over the past year. She has truly been a trusted adviser in the digital/multi-channel marketing space for both internal teams and clients alike.”
Matthew Dichter
Co-Founder at WorkTaps | UX Lead at FFW
As an Account Director for one of the top loyalty marketing agencies, Brierley+Partners, Kristi conducted research for her clients to determine what their customers were looking for in their customer experience, and presented recommendations and solutions to help her clients achieve these goals. One such client was Jiffy Lube, for whom she worked with designers to develop an in-person interactive kiosk Jiffy Lube Rewards brand loyalty experience for 2000+ franchisees. Each customer was able to join the loyalty program or check in via the kiosk to get rewards for free services and discounts, with the goal of building their membership base for the purposes of customer retention. The customer was presented a survey at the end of their interactive experience to collect further insights for continually improving and expanding the program. Learn more about Jiffy Lube Rewards here: https://www.jiffylube.com/news-and-press/jiffy-lube174-puts-drivers-on-the-road-to-savings-with-new-rewards-program
“It is my pleasure to recommend Kristi. We’ve worked closely on the Westfield and Jiffy Lube accounts at Brierley. She actively uses her knowledge of website and email development to educate the client, and get the best work possible from creatives. I’ve learned a lot about the nuts and bolts of interactive work through her. She’s got a hands-on approach, is thorough, and has an easy going personality–all attributes that make her a valued colleague.”
Ricardo Soliz, MBA
Project Manager, Brierley & Partners