Under Kristi’s leadership, her teams has innovated and executed many successful campaigns and promotions for brands, including the following:
- Game Show Network’s first interactive mobile sweepstakes, Chain Reaction and StarFace
- Netflix and Warner Bros.’ Wizard of Oz Anniversary Live Streaming Event in Central Park featuring Jennifer Hudson, accompanied by the “WoZ Yourself” campaign, where you could upload your pictures to become one of the movie characters and share it on social media.
- Created the concept for the Orbitz hovercraft national spot where the valet couldn’t figure out how to drive the hovercraft.
- See’s Candies Wicked Box Emerald Ticket Promotion, in partnership with Hilton and the musical production of Wicked.