Technical Marketing & Loyalty at Software Startup
One of the first startups Kristi worked for was the software company Scalable Network Technologies (SNT), a networking simulation software company. This hybrid role encompassed technical documentation, training, and technical marketing, and required Kristi to learn about and understand the networking stack and protocols. At SNT, Kristi wore many hats and managed their documentation, training, collateral, webinars, white papers, digital media, email marketing, loyalty program and website. Here Kristi began to transition her career focus from technical writing to technical marketing, CRM and loyalty.
“Kristi was an excellent bridge between the technical and marketing team at Scalable Networks. She was able to interface with engineers and pick up a complex technology very quickly, and translate the technical and marketing message to our varied customer base through documentation and training sessions. Would love to work with her again some time in the future.”
Richard Kohanzakay
Project Manager
Scalable Network Technologies, Inc.
Under Kristi’s leadership, their loyalty concept grew from an idea to a fully-executed university-fed loyalty program, with membership exceeding 400 universities in 14 countries. This program grew our brand awareness, allowing members to beta test the educational version of software. As their affinity for the product grew, so did the user base in a critical demographic of up and coming programmers who were entering the workforce and making recommendations on software for their companies.
“Kristi is a talented technical writer, who brought creativity, process, and a detail-oriented approach to documenting our software product, developing user manuals, online help, and tutorials. As is often the case in young startups, she also pitched in capably in other areas, including developing and heading the QualNet University Program for supporting low-cost software for higher education research.”
Julian Hsu
Director of Technical Services
Scalable Network Technologies, Inc.
“Kristi showed initiative and creativity in selecting tools and managing our training program. Also, by effectively managing the QualNet University Program she ensured that we could provide QualNet to wireless networking researchers at top universities for a low cost and build a community of users.”
Jigar Shah
Senior Marketing Analyst
Scalable Network Technologies, Inc.
