As a technical marketer with a customer focus, Kristi gets involved in the back-end of projects, including working closely with UX Architects and Art Directors on the user flows, wireframes, and the overall user experience. Below are a few examples.
As a consultant, Kristi was brought on to launch the anniversary promotion and live streaming event celebrating The Wizard of Oz for Netflix and Warner Bros. In addition to handling the promotional aspects of the event, Kristi worked with the design and development teams to ensure that the interactive user experience was top notch. Below is a user flow example for Netflix &. Warner Bros.’ Wizard of Oz live streaming promotion.
User Flows
From Andy Moreta, Art Director, regarding his experience collaborating with Kristi on the Wizard of Oz project:
“Working with Kristi was nothing short of an Art Director’s dream. Not only was her main task to please the clients and ensure their objectives were met, which she did brilliantly and effortlessly, but she managed to do this while being highly sympathetic to the creative team’s efforts. She created a great atmosphere for communication on all fronts. She always asked the right questions, and was knowledgable on all ends. She understood the clients’ needs, dissecting and parlaying the information needed in order for me to deliver the finest work possible. Kristi is a great asset to any team.”
Andy Moreta
Senior Art Director at Fuse Interactive
Wireframes
While consulting on a pitch for an interactive Disney experience to boost retail engagement and sales, Kristi brought in her former colleague at Game Show Network and Sony, Jim Duong, to collaborate on the wireframes and user experience for the project. Below is one example from our work together.
“Kristi was a pleasure to work with. Well organized and always seeking solutions, rather than pointing out problems. Always able to think though a problem completely, and see the solution at the other end.”
Jim Duong
Lead User Experience Architect